Why Android May Soon Be The Dominant Platform for Mobile Advertising

This is a guest post written by Michael Essany, senior editor of Mobile Marketing Watch. Rarely stated but universally accepted, mobile apps have played a pivotal role in creating the market duopoly that iOS and Android now enjoy. Without their enthusiastic and prolific developer communities, it’s unlikely that iOS and Android would collectively account for … Read more

Increase Mobile Ad Revenue by Avoiding These 5 Common Mistakes

This is a guest post written by Richard O’Connell, Global Marketing Director for PapayaMobile and AppFlood. What we’ve learned from the thousands of Android developers that we’ve helped is that there is always a way to increase a developer’s revenue. Improvements to their mobile monetization strategy might be as complicated as A/B testing ad formats … Read more

Android Income Report #7 (October)

When I started this blog, I set myself a goal: to make $1000 from Android development in a single month. This seemed a lofty goal – especially starting from scratch – but I thought it would be achievable within a couple of years. Thus it was quite a surprise in July when I got nearly … Read more

I Won An iPad

You know all those “Win an iPad” competitions that seem to be so prolific throughout online advertising? I’ve seen so many of these competitions that at some point I just stopped paying attention, let alone entering the contest. I never knew anyone who actually won an iPad, so what’s the point of entering? Well just last … Read more

AIDE – Develop Android Apps on Android

There has been an explosion of mobile applications in recent times, coinciding with the expansion and app developers in the digital marketplace. As a result, companies of all sizes, in all industries and in every country have begun to appreciate how mobile applications can increase engagement with their customers. These efforts allow them to market … Read more

How to add an EULA to your Android App

Many apps available on the Android Market include an End User License Agreement, or EULA. This is a simple dialog that appears when you first launch the app, and presents a licence agreement governing your use of the app. Most often, this dialog explains what information the app will collect from your phone, and how … Read more

LeadBolt Introduces App Walls for Better Monetization

I’ve been using LeadBolt (an in-app advertising network) for a few months now, with mixed results. The rich media content unlockers offered by LeadBolt are very effective, especially if you’re developing a game where the interstitial format makes sense (e.g. a blocking advert between levels). However, their banner advertising hasn’t been as effective for me, … Read more

LeadBolt

LeadBolt is one of the leading mobile advertising networks for Android. They provide a wide range of advertising formats, including banners, interstitials, content lockers, push notifications & home screen icons. In fact, I can’t think of any popular ad format which LeadBolt doesn’t offer! I’ve been using LeadBolt for several months now, on a few of … Read more

Google+ Now Open To All, With a Ton of New Features

I woke up this morning to a perfect storm of Google+ announcements. Firstly, the big news – Google+ is now available to anyone with a Google account. No invite required. This is great news, as it lowers the barrier to entry significantly. I can now invite all my friends to join, and they can invite … Read more