This is a guest post written by Richard O’Connell, Global Marketing Director for PapayaMobile and AppFlood.
What we’ve learned from the thousands of Android developers that we’ve helped is that there is always a way to increase a developer’s revenue. Improvements to their mobile monetization strategy might be as complicated as A/B testing ad formats and encouraging advertisers to propose direct deals. But optimization can also be as simple as avoiding these five basic mobile monetization mistakes.